# Avishek Nayak — Senior UX Designer

> Senior UX Designer with 4+ years of experience, evolving into Product Design.
> Currently at 7Span. Based in India. Builds interfaces that connect business
> goals to real user needs across SaaS, B2B, B2C, and D2C products.

## About

- **Name:** Avishek Nayak
- **Role:** Senior UX Designer (evolving into Product Design)
- **Location:** India
- **Website:** https://avisheknayak.vercel.app
- **Email:** workdesk.avishek@gmail.com
- **Phone / WhatsApp:** +91 99254 03798
- **LinkedIn:** https://www.linkedin.com/in/avisheknayak/
- **Medium:** https://medium.com/@avisheknayak

## Career

- **Twist Open UX** — Junior UX Designer (2.1 years). Design fundamentals,
  design systems, prototyping, B2B clients, deceptive patterns.
- **Red & White Multimedia Institute** — SME UX Tutor (10 months). Teaching UX
  to the next generation of designers; developed communication, mentorship,
  and storytelling skills.
- **7Span** — Senior UX Designer (1.3+ years, current). Restructuring the
  design process, cross-department decisions, negotiating design with
  stakeholders to increase revenue, reduce drop-offs, and improve conversion.

## Design Process

Avishek's design process starts with questions: a designer who stops asking
questions has already failed. Questions spark curiosity in stakeholders,
users, and the team, surfacing ideas nobody knew they needed, uncovering
edge cases, shaping features. From there the process is anything but linear:
UX audits, visual language, information architecture, user flows, UI builds,
screen variations, edge cases, happy paths. The design process that matters
in business is the one that works — the one that makes the product clearer,
the user more confident, and the business more profitable.

## Selected Case Studies

- **[EASA — Motor Simulation Tool for Engineering Workflows](https://avisheknayak.vercel.app/Easa.html)** — 13 months. Product design for a complex engineering SaaS.
- **[SDL — Athlete Performance & Finances Platform](https://avisheknayak.vercel.app/SDL.html)** — 6 months. Product design using athlete data across use cases.
- **[Fasticket — Dubai Ticketing Platform Redesign](https://avisheknayak.vercel.app/Fasticket.html)** — 7 months. Redesign focused on user retention.
- **[PUMAS — Reducing Drug Trial Time from Months to Weeks](https://avisheknayak.vercel.app/Pumas.html)** — 1.8 years. SaaS product design.
- **[BMAX — Upselling Nutrition Supplements via AI Agent](https://avisheknayak.vercel.app/Bmax.html)** — 3 months. AI agent + nutrition awareness.
- **[Numun — Funding Management Dashboard](https://avisheknayak.vercel.app/Numun.html)** — 45 days. Dashboard design streamlining an application process.

## Writing (UX Planet / Medium)

- **[The Age of UX: Information Crunching & Preserving](https://uxplanet.org/the-age-of-ux-information-crunching-preserving-f5846620532a)** — on data volume and UX responsibility since April 1993.
- **[Design: A Powerless yet Powerful Career](https://uxplanet.org/designer-a-powerful-yet-powerless-career-f7008ba25677)** — designers as the 6th pillar of a business.
- **[The Age of UX: Consumer-driven to Business-driven](https://avisheknayak.medium.com/the-age-of-ux-consumer-driven-to-business-driven-11bc64af4952)** — how corporate focus on profit reshapes UX.
- **[UX Design: Mistakes and Learnings From My Project](https://uxplanet.org/ux-design-mistakes-and-learnings-from-my-project-7abed7382fc2)** — a real project post-mortem.
- **[How to create a design system](https://uxplanet.org/case-study-design-system-4b6cd79edb1d)** — a practical walkthrough.

## Mini AI Tools & Side Projects

- **[Micro-interactions Playground](https://micro-interactions-gold.vercel.app/)** — an open resource library of micro-interactions with three code variants each; mix and match in the playground.
- **[Insurance Jargons](https://insurance-jargons.vercel.app/)** — decoding dense insurance terminology into plain language.

## Beyond Design

Endurance athlete: 9+ half marathons, 2 full marathons, 3 bike races, 1+
duathlon; training toward a triathlon and swimathon. Community: organised
7+ design events including "Design Thinking Workshop", "UX Research +
Brainstorming", "Design is Everywhere", "Designing for Bharat", and
"Brainstorming: INDIA WITH MONEY". Runs the endurance-athletics community
at t-90.club.

## Contact

The best ways to reach Avishek are email (workdesk.avishek@gmail.com),
LinkedIn, or WhatsApp (+91 99254 03798). Open to product design roles,
freelance UX consulting, and design-community collaboration.